Recommended Reading  

Good to Great: Why Some Companies Make the Leap…and Others Don’t
– Jim Collins

 Blue Ocean Strategy: How to Create Uncontested Market Space and Make The Competition Irrelevant
– W. Chan Kim + Renée Mauborgne

 The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas
– Elaine Dundon

 Microtrends: The Small Forces Behind Tomorrow’s Big Changes
– Mark S. Penn + E. Kinney Zalesne

 The Tipping Point: How Little Things Can Make a Big Difference
– Malcolm Gladwell

 Made to Stick: Why Some Ideas Survive and Others Die
– Chip + Dan Heath

 Small Giants: Companies That Choose to be Great Instead of Big
– Bo Burlingham

 Innovation and Entrepreneurship
– Peter F. Drucker

 The Long Tail: Why the Future of Business is Selling Less of More
– Chris Anderson

 Mavericks at Work: Why the Most Original Minds in Business Win
– William C. Taylor + Polly LaBarre

 The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
– Michael E.Gerber

 The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies
– Chet Holmes

 Getting to Yes: Negotiating Agreement Without Giving In
– Roger Fisher, Bruce Patton and William Ury